2017 is not the time to blink

HYBRID PUBLISHING

COLLABORATIVE PUBLISHING. REALLY?

YES - SOMETIMES.

Collaborative, or "hybrid" publishing, is a relatively recent, and industry-respected, model for how some writers work with publishers in a project-like form, to create a book that works best for all concerned. For instance, the University of Liverpool uses it as a model sometimes. Urbane answered questions about this issue recently.

Some top literary agents are even now recommending authors approach platforms like Unbound. A leading UK example of hybrid publishing is Red Door Publishing, which you are encouraged to check out.

DOES EYEWEAR OFFER THIS MODEL?

YES our Maida Vale Publishing imprint, a part of our company, does consider this sort of project model on a case by case basis.

Eyewear Publishing titles are not usually arranged on such a basis, but follow a more traditional contractual route.

WHY MAIDA VALE AND NOT THE OTHERS YOU JUST MENTIONED?

Good question. Check the competition out - they do great work in their own ways.

With us you get years of professional PUBLISHING and EDITING experience. Our editors are ALL WRITERS themselves, educated or based at some of the LEADING UNIVERSITIES, such as Oxford, Cambridge, UCL, Warwick and the UEA.

HOW DOES IT WORK?

Practically speaking, the author gets a standard contract, and ALL THE USUAL EDITORIAL AND PUBLISHING AND MARKETING SUPPORT we offer our Eyewear authors. This means your book is entered into prizes, sent for review, and sold in good bookshops across the USA and the UK, as well as online at Amazon.

The only difference is, the author is offered 50% of the sales profits, as opposed to the usual 10%.

In exchange for this better deal (offered because the risk is shared) the author invests a FRACTION of the production costs into the project up front. This investment is paid off from the initial royalties, and once this is done, the contract reverts to A COMPLETELY STANDARD CONTRACT.

WHY WOULD A WRITER DO THIS?

Freedom. The chance to create a bespoke, completely unique project, with a lot more control than most publishers will offer. Some books are huge, strange, eccentric, unusual, or even too commercial, or personal, for some publishers. Authors may be frustrated by making endless rounds of agents and publishers, and tired of hearing NO as an answer. With the MAIDA VALE PUBLISHING model, we say YES right away, and a book is published within 6-12 months.

IS THIS VANITY PRESS PUBLISHING?

No. NO WAY. Vanity Press is a disgusting practice, that preys on the naïve. It offers a dream it cannot provide. It charges writers FAR MORE than the publishing would ever cost, and offers few if any options to be sold into bookshops, and treated like a "real" book. The Vanity Press author ends up with a box of 1,000 books no one wants to buy. EYEWEAR DESPISES VANITY PRESS PUBLISHING AND WOULD BE ASHAMED TO USE SUCH A MODEL, EVER. Trust us, this is a respected "third way" not a throwback to cheap tricks.

The hybrid model is a true partnership, and an eyes-wide-open business deal based on mutual respect, because the publisher continues to invest more than 50% of the expense of creating the book, and also continues to share in the royalties, so wants to help sell and promote the books for years to come. Far from being a short-term scam, it is a respectable, mutually-enhancing, co-operative model, used since the modernist publishing era. Some of the major authors have been involved in such co-operative endeavours.

WHAT IF MY BOOK IS NOT GOOD ENOUGH, STILL?

TOUGH LUCK. At the end of the day, Maida Vale Publishing can only take on projects it BELIEVES IN. Hybrid models require a level of "quality control", otherwise, the brand, and your published books with the imprint, would lose all value. The imprint remains "curated" and edited, in the sense that ONLY BOOKS OF GENUINE PUBLISHABLE QUALITY are accepted.

However, since we take the time to develop the book with the author, we seek to make sure the book is of sufficient quality to be published. And since the author agrees to share SOME OF THE RISK, we can take on more unusual and unique books.

WHAT MAKES A BOOK UNPUBLISHABLE?

Usually, a work without ANY redeeming intellectual, emotional, or artistic merit; a book without any sense of literary or genre tradition; or a profoundly offensive work that breaks hate speech or obscenity laws. WE WOULD NOT PUBLISH SUCH WORKS. But you would not submit them, either, so don't worry!

HOW DO I SUBMIT?

If you are interested, email us at info @ eyewearpublishing dot com and we can meet and discuss the project.